1. Introduction
This Cookie Policy explains how WILGUARD uses cookies and similar technologies ('Trackers') to operate, measure, and improve our services. A 'cookie' is a small text file stored in the browser that allows device recognition and retention of preferences.
WILGUARD (the operator) may use both first-party cookies and third-party partner cookies for functionality, analytics, and marketing, under the conditions described below.
2. Legal basis and consent
Strictly necessary trackers:: These cookies are essential for website functionality (e.g.: security, authentication, session management). Legal basis: legitimate interest (art. 6(1)(f) GDPR) to provide a safe and functional service. Disabling them in the browser may severely affect website functionality.
Analytics and marketing trackers:: Analytics/performance and marketing cookies are used only with your consent (art. 6(1)(a) GDPR), which you can grant or withdraw anytime through our consent management platform.
Typical duration: cookies may remain active for up to 13 months, unless otherwise indicated in the table below or cookie preferences. Upon expiration, they will be automatically deleted.
3. How to manage preferences
Cookie preferences can be managed from the consent banner on first visit and subsequently through the cookie management panel. Alternatively, they can be deleted/blocked from browser settings:
To opt out of Google Analytics tracking on all sites, you can visit the official Google page.
4. List of Trackers used by WILGUARD
Below are the main cookies and similar technologies used on the site, grouped by categories. Depending on configuration, some elements may not be active in all jurisdictions.
| Tracker Name | Owner | Category | Purpose |
|---|---|---|---|
| Strictly Necessary Cookies | |||
| email_confirmed | WILGUARD | Functionality | Confirms email address at the beginning of trial period or account activation; ensures correct onboarding flows. |
| first_landing_page | WILGUARD | Functionality | Remembers first page visited to allow correct redirections and coherent session experience. |
| auth0, auth0_compat, etc. | Auth0 | Authentication/Security | Manages authentication session, maintains user state, provides CSRF protections and optionally multiple factors. |
| drift_aid, driftt_aid | Drift | Functionality | Activates live chat service, allowing session identification and conversation reconnection. |
| Performance and Analytics Cookies | |||
| _ga, _gid, _ga_*, Utm_source | Google Analytics | Analytics | Collects aggregated information about site usage (pages visited, duration, traffic sources) for experience improvement. Active only with consent. |
| _gaexp | Google Optimize | A/B Testing | Includes visitors in design and functionality experiments to optimize interface. Active only with consent. |
| __hssrc, __hstc, hubspotutk | HubSpot | CRM Analytics | Correlates visits with CRM contacts for relevant communications, within granted consent limits. |
| _hj* | Hotjar | Behavioral Analytics | Analyzes interactions (scroll, click) to improve design, in aggregated/anonymized manner. Active only with consent. |
| Targeting and Marketing Cookies | |||
| _fbp | Marketing | Enables ad delivery and conversion measurement in Meta ecosystem (Facebook/Instagram). Active only with consent. | |
| _clsk, _clck | Microsoft Clarity | Behavioral Analytics | Captures interactions for behavioral analysis and improvements; may also support conversion measurement. Active only with consent. |
| _ar_v4 | Google (DoubleClick) | Advertising | Associated with DoubleClick (Google), measures conversions and optimizes ad delivery. Active only with consent. |
| _uetvid, _uetsid | Microsoft (Bing Ads) | Advertising | Identifies previous visits for Microsoft advertising (Bing Ads) and conversion measurement. Active only with consent. |
5. Third parties, transfers and security
Third-party cookies are set by their providers (e.g.: Google, Meta, Microsoft, HubSpot, Hotjar, Auth0, Drift). Some may process data outside the EEA; in these cases, we use GDPR-compliant safeguards (e.g. Standard Contractual Clauses). Data is protected through adequate technical and organizational measures and is accessible only to authorized personnel.: privacy@wilguard.com.
6. Your rights
In the context of cookie usage, you can: (i) withdraw consent at any time, (ii) object to processing based on legitimate interest (where applicable), (iii) request access/deletion/restriction/portability under GDPR conditions. To exercise these rights, write to privacy@wilguard.com. You have the right to file a complaint with the DPA (www.dataprotection.ro).
7. Changes to this policy
We may update this policy to reflect legislative or operational changes. We will publish the updated version and mark the date of last update; for significant changes, we will provide adequate notice.
8. Contact
Questions or requests related to this policy: privacy@wilguard.com